SMART objective: Increase client base by 10% in the next six months. Few veterinary practices will have the luxury of working with limitless resources, so focus on the objectives that will ultimately deliver the best bang for your buck. You’ll also need to be mindful of your resources and consider how much you can realistically invest into your marketing efforts in terms of both time and money. What is it you want to achieve? Whether your goals revolve around growing your client base, increasing revenue, or driving product sales, clearly defining your objectives will give you a stronger sense of direction and inform many of your marketing decisions further down the track. The first step is to define your objective. Beyond digital marketing for veterinary practices ✔️ Social media strategy for veterinary practices. ✔️ Best social media platforms for veterinary practices. Veterinary social media marketing strategy ✔️ How to choose the best Google Ads keywords for your veterinary practice. ✔️ Why would you use Google Ads in your veterinary marketing campaign? ✔️ Additional pages relevant to your specific small business. ✔️ How to build a website for your veterinary clinic. ✔️ How to make a strong veterinary brand? Watch this webinar to learn how this platform can support you anytime, anywhere. We encourage CVMA members to join this unique Togetherall community here. Check it out and find support in a safe, anonymous, online environment. There is a specific role-based Veterinary Medicine group for those within the veterinary field to connect and share challenges, successes, struggles, and triumphs around their careers and interests. Within Togetherall, there are now Role-Based Groups message boards that allow for people with similar roles to connect with each other. Now, CVMA members have an opportunity to connect more directly with others in the veterinary field. The anonymous platform is clinically moderated to ensure safety and inclusivity. Togetherall offers the opportunity to connect with a global community of people who are interested in seeking support from and supporting others around stress and mental health. These tools help individuals further engage in their own recovery and support journey. The platform includes a variety of self-directed courses, self-assessments, journals, and articles available as part of the Togetherall’s service. In a 2021 survey of Togetherall users, nearly 50 per cent said they joined because of the anonymity feature, while 40 per cent said they were attracted to Togetherall for its safety and moderation by professionals. Through these partnerships, Togetherall is available to more than 10 million people worldwide. The CVMA joins a robust list of partners, including organizations in the corporate, education, health and non-profit sectors, benefiting from the unique peer-to-peer platform. ![]() “In the Togetherall community, there’s no stigma to reaching out for support because users interact anonymously with each other.” ![]() Kathy Keil, Chair of the CVMA Wellness Advisory Group. “Despite the disproportionately high percentage of veterinary professionals who report mental health challenges, many of them are reluctant to discuss their concerns with others and even less likely to adopt self-care strategies or seek professional help,” said Dr. Thanks to funding provided by Western Financial, the CVMA has been able to advance this mission by offering Togetherall to all Canadian veterinary students and CVMA members. In addition to partnering with Merck Animal Health for It’s Time to Talk About Mental Health in Veterinary Medicine Awareness Week each September, the CVMA offers members a wellness resource toolkit that continually evolves with the changing needs of the veterinary community. Offering the opportunity to improve mental wellness by receiving and providing support, Togetherall is an online peer-to-peer community supported by integrated services and safety nets-including anonymous interactions and supervision by licensed mental health practitioners-that empowers members to openly share their innermost thoughts and feelings in an inclusive environment. Members of the CVMA, including all Canadian veterinary school students, can now join the Togetherall peer-to-peer platform – a powerful mental health support resource available 24/7 at no cost, anytime and anywhere they have internet connection. 24/7 Peer-to-Peer Support from Togetherall
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